Strictly speaking, 'web design' is a generic term used to collectively describe all aspects of the process of creating and publishing a site on the internet. It is as applicable to the development of the most basic of single page websites as it is to the creation of huge international audience serving sites.
Since there are numerous different potential functions for a website, and thus many different approaches and associated types of technology we have chosen to deal with these separately on our website. You will therefore find separate pages for site specific functionality such ecommerce or content management.
Regardless of the complexity of a website there are a number of fundamental rules we aim to incorporate into all the sites we create.
Professional design and presentation
The old adage 'first impressions count' has never been more relevant than to the web. Visitors are fickle and in most instances will have many other sites available to them with similar content to yours.
Recent research shows that within ten seconds a new visitor will have decided whether your website is worth exploring further. We therefore create modern professional designs to portray a visually polished image that inspires confidence in the visitor.
Clear to navigate and interpret
Nobody knows what you do better than you. And that includes the visitors to your website. Avoid the temptation to overwhelm your visitors with too much information. Likewise don’t bury crucial information so far within the structure of your site that none but the most persevering will ever discover it.
We will always design a clear and intuitive navigation system which helps organise site content into logical sections and ensures a visitor can always find what they need with the minimum of clicks.
Optimised for search engines
In most cases, you will wish to encourage new visitors to your website. Search engine traffic will therefore be vital and as part of our development process we will optimise your web pages to be as accessible as possible to searches relevant to your content.
Speed
Unless the nature of your content is so compelling or unique that a visitor is prepared to be forgiving, a slow to load website should always be avoided. We are mindful of potential bottlenecks in page load such as poorly designed code, overly large graphics or animations, or simply an inferior website hosting platform. All these potential difficulties are considered during the development process and tested prior to release.
Browser / platform compatibility
Unfortunately, at least for web designers, there are an ever increasing number of browsers, screen sizes and various different hardware platforms, from PC screens to mobile phones that your site may potentially be viewed on.
Our aim is therefore to design websites which will display without error, and deliver content in a meaningful undistorted manner in the maximum number of different viewing scenarios.