Search engine optimisation (SEO)

Search engine optimisation (SEO)

The steps required to generate targeted website visitors

So you’ve got a great site.

In artistic magnificence it rivals the ceiling of the Sistine Chapel. In wealth of information it puts the fabled Library of Alexandria to shame.

But if you get no visitors, why bother?

Katatomic specialise in driving targeted traffic to your internet presence

So many internet projects flounder simply because traffic generation has been ignored. Fortunately, we can help.

There are two fundamental ways to enhance the visibility of your website within search engine results;

  • Natural listing optimisation
  • Pay Per Click advertising

Natural listing (sometimes also called ‘organic listing’) is the appearance and placement of your website in the results of a search solely because the algorithm of the search engine deemed your site relevant to the query made.

Pay Per Click (PPC) is paid for online marketing which displays a link to your website and levies a fee each time such a link is clicked (hence the term). The most common example of this technique is the ‘sponsored listing’ which appears to the top and side of the results of a search on Google (and other search engines such as Bing and Yahoo).

Whilst PPC advertising can provide highly targeted visitors and will therefore form a cost-effective strand to the marketing campaign of many online businesses, the cultivation of good natural listing positioning will virtually always generate more visitors without on-going advertising fees.

The more generic the keyword or phrase however, the more websites will there will be jockeying for a good position and thus the more difficult a task it is to perform well. Thus, the nature of every website will broadly determine the optimum proportion between SEO and PPC.

There is no single magic solution

Sadly, there is no single magic solution to developing good site traffic, conversely, the answer usually lies in adopting a number of different techniques appropriate to the nature and volume of visitor you wish to attract.

If targetted traffic generation is of interest we can discuss all the current options available and help develop and manage an internet marketing campaign to get your website found.