Whether or not you already embrace Twitter and Facebook you can be assured the vast majority of your customers and website visitors do.
Over 50% of the UK adult population use social media every day
In September 2013 the Office for National Statistics reported over 50% of the UK adult population use social media like Facebook and Twitter every day, and over 90% of the same group expected a business to have some form of social media presence.
One of the most basic aspects of any marketing campaign be it digital or traditional is to ensure potential customers get to know about you, and social media channels are undoubtedly a powerful mechanism to help you do just that.
Use of and exposure to social media can increase brand awareness and generate highly targeted traffic to your website. Used in a manner appropriate for your business it can represent a phenomenally powerful marketing tool.
A recommendation from a friend or colleague instills trust and interest
Depending on the nature of your organisation each of the mainstream social media services, i.e. Facebook, Twitter, YouTube, Pinterest, and LinkedIn should be of benefit to you to at least some extent. It is the personal nature of the interaction with these services which makes this such a powerful marketing tool. A recommendation from a friend or colleague instills trust and interest.
There are numerous steps we can assist with, the most popular currently being;
- addition of clear icon links from your website to your various social media presences
- addition of ‘like’, ‘tweet’ and ‘pin’ buttons to not only your home page but product pages and other key content, and
- embed social stream data on your main website i.e. your latest tweets